Business
On the streets of Nakuru, the abiding bicycle riders are a testament to the city’s culture and economic dynamics.
Despite the rapid modernisation and introduction of motorised transport, these riders continue to thrive, offering an essential service to locals and visitors alike, who would want alternative cheaper means to get to their destinations.
Bicycle boda bodas have long been a staple in Nakuru’s transportation network. For many, they offer an affordable and convenient alternative to motorised transport.
Samuel Kariuki, a seasoned boda boda rider with over a decade of experience, explains: “Many people prefer bicycles because they are cheaper and can navigate through traffic more easily. We can get to places that cars and motorbikes can’t.”
Riders like Kariuki are aware of their role in supporting the health of their customers. “We get a lot of clients who prefer bicycles because it’s a calmer, more relaxed way to travel. It makes us feel good to know we’re helping people stay healthy,” he says.
Despite the simplicity of their business, many bicycle boda boda riders are not entirely cut off from technological advancements. Mobile phones, for instance, have become an indispensable tool for riders and their clients.
“We use WhatsApp and other apps to communicate with our regular customers,” explains Peter Njoroge, adding “It helps us know where to pick them up and when. It saves time and ensures we are always busy.”
The integration of mobile technology into their operations has enhanced efficiency and customer satisfaction. John Mwangi, a regular customer, notes, “I can just send a text, and my usual rider knows where to find me. It’s very convenient, especially when pressed for time and in a hurry.”
For individuals with health conditions like high blood pressure, the choice of transport can significantly impact their well-being. “I have high blood pressure, and my doctor advised me to avoid stressful situations, including being stuck in traffic. Bicycle bodas are perfect because they are less stressful and provide a smoother ride,” adds Mwangi.
Customers like Jane Wambui appreciate the flexibility of this mode of transport. “I often use bicycle bodas to get to the market. They are reliable during rush hours because they can weave through traffic,” she says. This adaptability makes bicycle bodas an invaluable part of Nakuru’s daily commuter traffic, especially in congested areas where motorised vehicles struggle to get through.
However, while some riders have embraced these changes, others face difficulties. “Not everyone can afford a smartphone or knows how to use these apps,” Njoroge adds. “Training and resources are limited, so many still rely on traditional methods like waiting at specific spots or using basic phones.”
Despite the benefits, the digital era also brings significant challenges to bicycle boda boda riders. The rise of ride-hailing apps like Uber and Bolt, which predominantly feature motorized vehicles, poses a threat to their livelihood. “We can’t compete with motorbikes in terms of speed or the range we can cover,” Kariuki admits. “Some customers prefer the faster rides, even if they cost a bit more.”
Furthermore, the maintenance of bicycles remains a significant concern. Unlike motorbikes, which can travel longer distances without frequent repairs, bicycles require regular servicing. “It’s expensive to keep the bicycles in good condition, especially with the rough roads in some parts of the city,” says Kariuki, adding, “Sometimes, I have to spend a significant part of my earnings on repairs.”
Despite these challenges, one of the most compelling reasons customers stick with bicycle boda bodas is the personal connection they share with the riders. “I’ve known Peter for years. He’s more than just a boda rider; he’s a friend. I trust him to transport my children to school and back. You don’t get that with an app,” says Mwangi.
This sentiment is echoed by many customers who appreciate the personalized service and the sense of community fostered by these interactions. For riders, building such relationships is essential for sustaining their business. “Regular customers are our lifeline. They bring stability to our hustle, we know their routines, and they trust us,” says Kariuki.
During an interview with Nakuru City Manager Gitau Thabanja, about his plan to harness transportation in the city, he highlighted some of the plans including allocation of funds to benefit this sector. Mr Gitau pointed out that through the County Government of Nakuru, the City was planning to come up with sheds and renovate side lanes designated for boda bodas.
“We are going to work on the sheds and side lanes set for boda bodas, including marking them so that everyone understands their purpose and to ensure they are used appropriately. We are not leaving anyone behind, from the simplest means of transport to air transport,” Gitau exclaimed.
The city manager also insisted on introducing ample parking for other cyclists in the town, by coming up with a way for riders to lock their bicycles in the sheds and be assured of their bikes’ security as they go on with other activities.
“This will encourage more residents to adopt cycling as a mode of transport to the city, in a bid to ensuring our city remains free from pollution that comes with motorized transport. We want our city to remain environmentally friendly, as we create more green spaces for clean air,” added Gitau.
As the county plans to achieve reliable and smooth transportation in the city, bicycle boda bodas are set to benefit from easier navigation and ample parking sheds. This sentiment is echoed by many customers who appreciate the personalized service and the sense of community fostered by these interactions.
The hitherto uncertain future of bicycle boda bodas in Nakuru now seems brighter with the initiatives set to foster their operations. Riders like Kariuki are optimistic: “There’s always going to be a need for affordable and flexible transport, and the plans by the county government will guarantee the reliability and good performance for our business,” he asserts.
Bicycle riders also commented that innovations in bike design, such as electric bicycles, could provide a middle ground, offering the benefits of motorized transport while maintaining the affordability and maneuverability of traditional bicycles.
“If we had electric bikes, it would change everything,” Njoroge mused. “We could cover more distance and still be cheaper than motorbikes,” he added. Meanwhile, this community appreciates the local government’s support, which will play a crucial role in sustaining this vital sector.
